Odyssey Blend

In 2021, Starbucks released a new coffee. A new blend that is made up of three regions that represent the innovation around people, planet and coffee. The multicolored lines show these three elements as distinctly their own paths but each path also intersects in specific areas creating one harmonious story. The art is also reminiscent of the way light shimmers along large bodies of water, which ties back to Starbucks maritime origins.

CREATIVE DIRECTOR: BEN NELSON
ASSOCIATE CREATIVE DIRECTOR: KRISTY CAMERON
DESIGNER: CHARIS MORI
WRITER: MEGAN OOST